Why and the importance of Gay Market?
 

Currently it is estimated the Gay Tourism Market is worth over US 150 billion annually.
Given that the Gay market is a PINK market (Dual Income No Kids) with the ability to
travel in the off=season or season 

Tourism and travel with its many facets is a natural lifestyle activity.  According to Greenfield
Online surveys, Gay consumers take at least five times more personal/vacation trips than the national average including long weekends and events at destination locations.

Our own survey, which we conducted recently, shows gay traveler is very carefree and would not take what they hear than what they see or believe. Also since lifestyle they are willing to travel at very short notice and also to make use of any special offers.
This proves how the gay consumer spends money and also the natural lifestyle to enjoy traveling.

How you should utilize promotional dollars to market to the Gay Market?

We believe like every vertical market you should concentrate on this market with Research, Planning, Marketing and promoting actively to this market on an ongoing basis. Like any other markets.

We at Pink Marketing can show you how to utilize your budget to target the Gay market.

FUTURE PROSPECTS OF THE TOURISM INDUSTRY

We also believe this promotions will not only bring short term gain but also long term stability to your products/services you offer.

LOOK BEYOND EXISTING MARKETS - TO PROMOTE TO THE GAY TOURIST

Every other Country, City, Hotels and Tourism Industry suppliers is now than ever before trying to understand and target the gay market actively. So now its time for you to look beyond your existing markets and focus on the gay market actively. 

NICHE MARKETING

Marketing to the gay community is no difference than any other markets,
which needs. Research - Knowledge -Planning - Sensitivity - Implementation 

 

That's where we like to offer our expertise to you with the following:  

 

LOCAL AGENTS

We can also be your local Agents for all Gay Tourism in  Canada  and promote your services on a regular basis to all markets. We are sure you know the benefit of having local agent.  

 

ETHNIC-MULTICULTURAL MARKETING (another niche market)

We also specifies in marketing to the very lucrative Ethnic-Multicultural market that represent a very larger segment of the   Canadian population. We offer all the services from Research to Planning and Implementing.   

 

 

 

 

 

-Research on the gay market

- Marketing plans and implementation

- Promotional plans and implementation

- Advertising to the gay tourism market (Full service)

- Trade shows representation of your services to the gay

 

- Specific target advertising at events

- Special activities to attract the Gay traveler

- Sensitivity Training how to Welcome the Gay Traveler